2A - Blog as Current Phenomenon

 Blog as Current Phenomenon

These days people in any country around the world are very used to complete their tasks by using online networking in diverse ways, one of most popular social networks are blogging. According to Technorati’s State of the Blogosphere in 2011's research on blogging and social media, research shows that respondents think blogging has positive impacts on their personal life. On the other hand, research above too showed more than 60% of Corporate and Entrepreneur bloggers gained greater visibility in their industry through blogging. Overall, people use social networks such as Twitter and Facebook to promote their blog. However, Corporate and Entrepreneur uses social networks to promote themselves professionally. Naughton (2006) claims that 'the combination of digital convergence, personal computing and global networking seems to have ratcheted up the pace of development and is giving rise to radical shifts in the environment'. Thus, most entrepreneurs used media to receive information and feedback of the readers from their blog. Besides that, they also attract clients through blogging for business purposes. Over and above, Gimmler (2012) claimed that Internet dissolves a specific normative substance of the deliberative process. However, Naughton (2006) said: 'The new ecosystem will be richer, more diverse and immeasurably more complex because of the number of content producers, ...the pace of development made possible by ubiquitous networking.' This explains that Internet will have a greater impact to people around the world in the future. 

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References:

Gimmler, A, 2001, Deliberative democracy, the public sphere and the internet, viewed 18 March 2012, <http://psc.sagepub.com/content/27/4/21.full.pdf>.

Naughton, J, Blogging and the emerging media ecosystem, United Kingdom, viewed 18 March 2012, <http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf>.

Technorati, 2011, State of the Blogosphere 2011, Australia, viewed 18 March 2012, <http://technorati.com/social-media/article/state-of-the-blogosphere-2011-part1/>.